Ugh - what a fluff piece. Perkash said that Lumoback’s goal is use technology in a way that helps, rather than destroys, our body. This is just awful journali

Ugh - what a fluff piece. Perkash said that Lumoback’s goal is use technology in a way that helps, rather than destroys, our body. This is just awful journalism. First, the typo should not be there (it's the fifth paragraph!). Second, the choice to let the press release/feature drive the story is just too much. Third, that statement would've been killed in any high school English/journalism class for being obvious/redundant/unnecessary. "You mean they don't want us to destroy our body? How great of them - I'll take two, please!" No surprise though - she posted four "articles" today and four yesterday: http://venturebeat.com/author/rebeccaggrant/ http://venturebeat.com/author/rebeccaggrant/. The only way you could really do that is if you (a) read the press release, (b) fired an email off to the press contact asking a few basic questions or read the company's media kit, then (c) wrote the article based on that info alone. You don't have time to actually do any "real" journalism when you are on a "four article per day" quota.