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People improve what they measure. If the measure is "revenue derived from PPC ads," then they'll evolve interfaces to make clicking ads unavoidable.
by seiji 13y ago
People improve what they measure. If the measure is "revenue derived from PPC ads," then they'll evolve interfaces to make clicking ads unavoidable.
- WhitneyLand 13y agoYes, but some companies measure building long term brand and trust against trying to squeeze a few extra points out of PPC by making people feel tricked.
- 4hthth4 13y agoApparently not the companies making games like Turbo Turd Launcher 5.