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Yes and for an advertiser a click through from Google is far more valuable than just a view on Twitter or Facebook. The latter is more of a brand building adver
by yashg 13y ago
Yes and for an advertiser a click through from Google is far more valuable than just a view on Twitter or Facebook. The latter is more of a brand building advertising. Google's is immediate revenue so advertiser is likely to pay more.
- taralx 13y agoTo be fair, this is CPM, not CPC. So the click vs view thing is already accounted for.