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Wait, does google really get a $100 CPM? I know their revenue on search is immense, but is it really that high?
by maxmcd 13y ago
Wait, does google really get a $100 CPM? I know their revenue on search is immense, but is it really that high?
- Samuel_Michon 13y agoWell, Google doesn’t show one ad per SERP, it shows over a dozen. Also, ‘a search’ could be one search results page or several.
- maxmcd 13y agoThe majority of google searches only hit the first page, but yes, the dozen-or-so ads per page component makes sense. Really each individual ad is then only getting around an $8 cpm. Still quite impressive.