I really want to get excited about this, but the lack of an open source-first strategy is major cause for concern. Why not take this to ShopLocket.com or Kicks

I really want to get excited about this, but the lack of an open source-first strategy is major cause for concern. Why not take this to ShopLocket.com or Kickstarter and trust the community to do the right thing? Something like this is a huge step in the right direction, but closed source is going to cost momentum.