7 ms·
May I compare apples to oranges? $0.1 Google revenue per search. $0.001 Twitter revenue per timeline view.
by nostromo 13y ago
May I compare apples to oranges?
$0.1 Google revenue per search.
$0.001 Twitter revenue per timeline view.
- sejje 13y agoYeah, the difference being nobody sits around refreshing their google searches.
- hayksaakian 13y agoIm hard pressed to believe what you're suggesting .1 vs .001 is a 100x difference Do you spend 100x mor time on twitter
- sejje 13y agoNo, in fact I don't spend any time at all on twitter.
- batiudrami 13y agoBut I do searches much more often than I check my Twitter feed (and I suspect I'd be in the majority, though there definitely is a set of very active Twitter users)
- taralx 13y agoThat's almost certainly because Google searches are significantly more likely to indicate purchasing intent. That means advertisers will pay more per search than per timeline view.
- yashg 13y agoYes and for an advertiser a click through from Google is far more valuable than just a view on Twitter or Facebook. The latter is more of a brand building advertising. Google's is immediate revenue so advertiser is likely to pay more.
- taralx 13y agoTo be fair, this is CPM, not CPC. So the click vs view thing is already accounted for.
- maxmcd 13y agoWait, does google really get a $100 CPM? I know their revenue on search is immense, but is it really that high?
- Samuel_Michon 13y agoWell, Google doesn’t show one ad per SERP, it shows over a dozen. Also, ‘a search’ could be one search results page or several.
- maxmcd 13y agoThe majority of google searches only hit the first page, but yes, the dozen-or-so ads per page component makes sense. Really each individual ad is then only getting around an $8 cpm. Still quite impressive.