If you make the assumption that each piece of 'content' takes the same amount of effort/money to produce, that's not really a problem. Site X has presumably spe

If you make the assumption that each piece of 'content' takes the same amount of effort/money to produce, that's not really a problem. Site X has presumably spent 3 times as much on content creation, so it's fine for them to get 3 times the revenue (assuming equal quality). The problem I see is that with spotify it's pretty easy to determine the rate of content consumption (e.g. songs or minutes listened). News sites are pretty adept at turning one piece of content into many (multi-page articles or slideshows), and the system would have to protect against that.