Not all articles are news in the traditional sense. Editorials, opinion pieces, historical perspectives, analyses of markets, etc. are not a google away. The di

Not all articles are news in the traditional sense. Editorials, opinion pieces, historical perspectives, analyses of markets, etc. are not a google away. The dilution of the news market is because a lot is poured into hype, that is a google away. High quality content gets people back which is evident in how the New York Times manages to maintain loyal readership and profitability.