The most successful selling model for apps by far is in-app purchases. Whether for games items or for a more powerful app. The strategy is always to get your cu

The most successful selling model for apps by far is in-app purchases. Whether for games items or for a more powerful app. The strategy is always to get your customers' foot in the door first and then give them the option to get more. On the other hand selling an app for a fixed amount does reduce purchases. This is the problem for conversion rates. Most pay-walls are all or nothing. The New York Times currently allows me to read a page referral but asks me to sign up when I try to navigate elsewhere which is smart but probably not good enough. I understand your stance on low conversion rates for pay-walls but the problem lies in what users perceive as value. In-app purchases work when users want more however news sites try to sell an all or nothing. I think the right approach to increase conversion rates is when publishers learn from FarmVille. That being said, the value of Bitcoin is that it allows anyone to buy/sell without going through legal processes. I for one live in Lebanon and I can't for example sell paid apps (only free apps) in Google Play which means I'm not a publisher. The primary reason for that is financial law and what have you. Bitcoin simply bypasses all that allowing anyone to be a publisher or consumer. For newspapers they even can rely less on advertising and start focusing on what users are willing to pay for instead on what hype gets users to click through. What I'm trying to say is that Bitcoin frees publishers from local regulations while allowing them to be international on day one, but the problem is the sales approach not the selling value. The proof is in the pudding: in-app purchases.