I think the long tail of hardware is becoming more viable just by virtue of the fact that it is easier to presell and prepromote a product without risking a lar

I think the long tail of hardware is becoming more viable just by virtue of the fact that it is easier to presell and prepromote a product without risking a large up front order. That changes the game in a lot of ways. I'm not sure that demand has changed so much as the changing cost going to market.