This looks really cool, so I'll sound like an ass for saying this, but: for $6.99 / month, what do I get over a free blogging solution? > Full ownership of you

This looks really cool, so I'll sound like an ass for saying this, but: for $6.99 / month, what do I get over a free blogging solution? > Full ownership of your brand and data. This is the only thing not provided by anyone else afaik.