The inverse of "make something people want" is "don't take away something people want". If people "want" something, they will get it. They will shell out their

The inverse of "make something people want" is "don't take away something people want". If people "want" something, they will get it. They will shell out their wallets, climb over walls, invent technologies (or use technologies invented to give them what they want). Want to stop them: you are doomed to failure.