2 ms·
I'd argue guy #2. Once you add the second guy in, it becomes social. When you add in guy #3, that's when the exponential growth happens and you achieve virali
by froo 17y ago
I'd argue guy #2.
Once you add the second guy in, it becomes social.
When you add in guy #3, that's when the exponential growth happens and you achieve virality, but without guy #2 it would just be guy #1 still doing his own thing.
If we were taking this into online traffic terms I would say guy #1 is the founders, guy #2 is initial traffic that comes from advertising and being mentioned elsewhere, guy #3 are referrals from guy #2 and is the real organic growth.
While guy #3's are important for organic growth, its the guy #2's that validate guy #1. Without guy #2's hanging around, guy #3 wouln't have joined in.
So guy #2's are really the pivotal point. Like PG would say, find users that are really passionate about your product.
- froo 17y agoHaving just seen the longer video (http://www.youtube.com/watch?v=nU7dxkIz1Vs http://www.youtube.com/watch?v=nU7dxkIz1Vs), definitely guy #2 from the video Seth linked. Guys were coming and going, but he was the one that stuck around and with such passion to get guy #3 to jump in. Instead of copying/directly interacting with Guy #1, he instead made the idea of "Dancing on the hill" his own. That's when Guy #3 joins in, because he makes the dance his own aswell. Perhaps there's a thought in there, about giving people the freedom to make something their own.