When they announced a new SimCity game there was no mention of it being SimCity online - that was only announced later. Sure, you can say that people shouldn't

When they announced a new SimCity game there was no mention of it being SimCity online - that was only announced later. Sure, you can say that people shouldn't get excited about a game until they have something more solid than initial announcements and rumours but if companies want to benefit from the pre-release anticipation, they need to make sure they don't mismanage that expectation.