Empirically, it seems to work so far. My likes are quite eclectic, too, but that's by my design -- my homepage gets feeds related to Machete Kills and Oscar Wil

Empirically, it seems to work so far. My likes are quite eclectic, too, but that's by my design -- my homepage gets feeds related to Machete Kills and Oscar Wilde because I actually like both. Most of the ads are obviously wrong (hair conditioning products and club wear; I'm bald and hate clubs). I honestly don't care about targeted advertising. Irrelevant advertising works fine for me.