I hadn't heard the term decision engine before Microsoft started using the term in their Bing marketing. Now, around a week later there is already a second "de

I hadn't heard the term decision engine before Microsoft started using the term in their Bing marketing. Now, around a week later there is already a second "decision engine" according to the media. Of course, this is just a headline written to bait the user because Hunch.com has not been called a decision engine before. I sincerely hope that we do not have a new class of websites branded as decision engines because that term is vapid and nebulous. No feature that Bing offers is a unique one so if it is a decision engine it was not the first.