From what I understand, the primary benefit of Tinder is the double-positive response matching that offers the possibility of success without the hurt of reject

From what I understand, the primary benefit of Tinder is the double-positive response matching that offers the possibility of success without the hurt of rejection. It solves the one of the biggest problems in dating. Since one of the parties involved in "Tinder for Clothing" is inanimate, where's the value-add? In essence this is just a product catalogue, no?