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Caterina Fake's Hunch.com is already redefining 'decision engine'
- kwamenum86 17y agoI hadn't heard the term decision engine before Microsoft started using the term in their Bing marketing. Now, around a week later there is already a second "decision engine" according to the media. Of course, this is just a headline written to bait the user because Hunch.com has not been called a decision engine before. I sincerely hope that we do not have a new class of websites branded as decision engines because that term is vapid and nebulous. No feature that Bing offers is a unique one so if it is a decision engine it was not the first.
- jnorthrop 17y agoThe concept outlined in the article had me until this "First, it figures out what kind of person you are with a long personality test." Anything that requires a large time commitment from users (in this case "long personality test") to see what it is all about is destined to fail.