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I'd disagree. AdWords is great for validating B2C products because you NEED the opinion of MANY people to judge the viability of your product/idea. In B2B you
by hayksaakian 13y ago
I'd disagree.
AdWords is great for validating B2C products because you NEED the opinion of MANY people to judge the viability of your product/idea.
In B2B your customer typically has money on the line, and it's quite straightforward for them to evaluate your value proposition: "Does this make me money, or lead to making me money, how much?".
In B2C the question becomes: "Do I like/enjoy/have fun with X product?" typically far more subjective and whimsical. Subjectivity shines in small samples (<10 people) and shrinks in large samples (>1000 impressions).
I agree regarding features/press however.
- gxespino 13y ago"Do I like/enjoy/have fun with X product?" This doesn't directly translate to people opening up their wallets and paying for said product.
- pkorzeniewski 13y agoI never understood why everyone suggest that a B2B software MUST generate (or lead to) money for the client to reason the purchase. For example, what about security software? It won't generate any money and in most cases won't even prevent losing money due to security issues (as it doesn't happen SO often), yet almost every company values security so much they will happily pay a lot of money for a bulletproof security software.
- rgbrgb 13y agoThe expected value of security software is how much money it saves via actually securing stuff and earning customer trust.