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There is significant press attention given to the appearance of the Apple's products and market share stats, but Apple's real focus is on the software inside th
by marze 13y ago
There is significant press attention given to the appearance of the Apple's products and market share stats, but Apple's real focus is on the software inside the devices, and on the developer base and applications available.
The most important weapon in the battle for the approaching mobile device world will be to get the best quality applications on your platform. Apple is winning this battle, application quantity and quality, and the press does not seem to give much attention to this most critical aspect. Something like three of every four dollars spent on mobile applications now goes to iOS apps, and head to head comparisons of the most popular mobile applications show the iOS versions are clearly of higher quality.
Apple has a monopoly on selling devices that run the huge iOS base of applications, and this should continue to allow them to sell their hardware at nice margins. They've stayed focused on building the developer community and APIs, with the goal of building a library of applications of the highest quality, and raining cash on their developer community. Apple goes for the win while most everyone is distracted by insignificant stats like market share.