Just curious, but don't you think you should accept the risk wrt ROI on CPC ad campaigns? Yes, it might not convert. It might not even be seen by anybody remote

Just curious, but don't you think you should accept the risk wrt ROI on CPC ad campaigns? Yes, it might not convert. It might not even be seen by anybody remotely interested in your product. But that's the nature of it. And the nature of business. Isn't it?