>I am just waiting for a more powerful entity like Google or Facebook to take on Ad-block, that's when it'll get really interesting. https://adblockplus.org/en

>I am just waiting for a more powerful entity like Google or Facebook to take on Ad-block, that's when it'll get really interesting. https://adblockplus.org/en/acceptable-ads https://adblockplus.org/en/acceptable-ads Tl;dr: Google pays Adblock Plus to mark Google ads "acceptable". Google ads are whitelisted from adblocking.