Releasing this information is bad for their consumer uptake, but good for their advertising business, and their advertising business is where they make all thei

Releasing this information is bad for their consumer uptake, but good for their advertising business, and their advertising business is where they make all their money. When it comes down to it for consumers, they'll just make it optional to help with complaints, and the masses will never dig down into their preferences to turn it off, so it won't matter that it is optional as far as advertisers are concerned.