"Always reward those that perform and get rid of those that don’t." I have a feeling that's very under-rated advice. I've rarely seen startup advocates say tha

"Always reward those that perform and get rid of those that don’t." I have a feeling that's very under-rated advice. I've rarely seen startup advocates say that you should fire the people that aren't cutting it. Maybe most people consider it a given but I've worked at a few startups now and I've never seen someone fired for incompetence even though some should have been. I've heard about it happening in the past when I currently am but I've never seen it happen to anyone. I've seen layoffs when the company runs out of cash but never someone outright fired because they weren't productive enough. Has this happened where you worked? How did it affect the morale of the team?