In recent years there's been the rise of "premium lounge" type cinema products, with features like large recliner style seats (and many fewer of them), in-seat

In recent years there's been the rise of "premium lounge" type cinema products, with features like large recliner style seats (and many fewer of them), in-seat wait service, less or no advertising and a separate pre-show lounge serving restaurant-style food. With of course a pricetag to match.