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But the cost of a flop in that case is the time they could have been selling a successful product. No matter how you slice it, the cost of a trip to India is go
by mistercow 13y ago
But the cost of a flop in that case is the time they could have been selling a successful product. No matter how you slice it, the cost of a trip to India is going to be insignificant compared to the benefits of getting the product right the first time.
- vinceguidry 13y agoI was more responding to your question "how are these people still in business" than questioning your logic. Obviously it would have been better for them to test their market. But the flop itself is pretty insignificant, pocket change to a company like P&G.
- mistercow 13y agoOh, I see. Yeah, I wasn't suggesting that this in particular should drive them out of business. I was wondering how the kind of person who thought "flying to India to research a product for India" was trimmable fat would be able to successfully keep a company afloat.