I don't really think of razors as high priced. I have a 4-blade razor from Gillette and I can shave for several weeks on one blade before it dulls out. As an

I don't really think of razors as high priced. I have a 4-blade razor from Gillette and I can shave for several weeks on one blade before it dulls out. As an american audience member, my takeaway was around "knowing your customer". I also thought that they were focused on cost savings. I am not sure what exactly you think is contemptible about this. That there is PR involved? That the price of razors is too high?