> intended to perpetuate the cognitive capture regarding razors being things that a lot of thought goes into and that therefore justify high prices A lot of th

> intended to perpetuate the cognitive capture regarding razors being things that a lot of thought goes into and that therefore justify high prices A lot of thought goes into anything that is mass-market and is still competitively priced. The article says, "each razor blade is 5 rupees, or 12 cents". Stuff like Dollar Shave club is way too expensive for most Indians, and that what this article is about. If you still find it contemptible, fine, you make cheaper razors. If they work, I'll buy them.