People who wish to remain alive and not suffer economic ruin. We have all manner of destructive and lethal weather. You don't even have to talk about hurricane

People who wish to remain alive and not suffer economic ruin. We have all manner of destructive and lethal weather. You don't even have to talk about hurricanes and tornadoes, any severe wind and/or thunderstorm will happily bring down trees and power lines, and set fire to fields and forests. Flash floods, heat waves, fire weather, the national weather service warns us about them all and more. Even something as simple as a freeze warning may save a farmer's crops, or if not, provide them with proof of their loss for an insurance company.