4 ms·

The page is as much about marketing (maybe more) as it is about safety or the incident. Especially, after the stock dropped, can you blame them? That said, I'm

The page is as much about marketing (maybe more) as it is about safety or the incident. Especially, after the stock dropped, can you blame them? That said, I'm not really sure why this is such big news. Accident happened due to debris on the road. No one was hurt. The car was severely damaged, but got the owner to safety. AND THEN a small fire happened... Then I read things like this: http://www.dailynews.com/general-news/20130928/5-killed-1-injured-in-fiery-single-vehicle-crash-in-burbank http://www.dailynews.com/general-news/20130928/5-killed-1-in... Let's consider this for a second - Tesla Model S had a no-injury accident and made national news. 5 kids burned alive in a Sentra, and this barely stayed on local news for 3 days. Tesla Model S is a phenomenal vehicle with an excellent, if short-ish, track record. It really annoys me that reporters go out of their way for sensationalist articles, when there are far worse tragedies to cover.

baddox 13y ago
> The page is as much about marketing (maybe more) as it is about safety or the incident. What does that mean? Taking a common definition of "marketing" to be "expressing the value of a product to potential customers," any article that is about safety or about a recent product incident is also marketing. It sounds like you're using "marketing" as an ill-defined term that basically just means "something bad about the way a company publishes information."
- sologoub 13y ago
  "Bad" is subjective, when I personally think Marketing, I mean putting a spin on things and presenting it in a more favorable light for the company. This is not a dry facts page, but a public relations communication that is intended to sell you on the fact that Tesla Model S is a safe vehicle. Nothing wrong with that and nothing "bad" as you seemed to imply.
  - baddox 13y ago
    But all of the claimed facts are either true or false, right?
    - sologoub 13y ago
      Take a look at this statement: "The nationwide driving statistics make this very clear: there are 150,000 car fires per year according to the National Fire Protection Association, and Americans drive about 3 trillion miles per year according to the Department of Transportation. That equates to 1 vehicle fire for every 20 million miles driven, compared to 1 fire in over 100 million miles for Tesla. This means you are 5 times more likely to experience a fire in a conventional gasoline car than a Tesla!" Facts stated: * 150,000 car fires per year according to the National Fire Protection Association. * Americans drive about 3 trillion miles per year according to the Department of Transportation. * 1 fire in over 100 million miles for Tesla. Sales pitch at the end: "This means you are 5 times more likely to experience a fire in a conventional gasoline car than a Tesla!". The reason I call this a sales pitch or a marketing messaging, is that while the facts technically support this, as pointed out earlier, it's based on a data set of 1 occurrence. Personally, I buy Musk's argument and if I was in the market for a new car, figuring out how to pay for Tesla would actually be at the top of the list for me. This story only re-enforces my own personal opinion that these are great cars.
      - PeterisP 13y ago
        "1 occurence" is misleading, as the miles driven is the actual random event. If you throw a coin 100 million times and 1 time it lands on its side - then you can have a rather reasonable estimate on how rare that possibility is even though you have just 1 occurrence. I.e., it may be that the chance is 0.5 per 100m or 2 per 100m; but it'd be very strange if the actual chance is 10 per 100m.
perbu 13y ago
The reason it is such a big deal is of course that we're standing before a major disruption of the whole industry everybody is curious whether or not this new tech is viable or not.

baddox 13y ago

> The page is as much about marketing (maybe more) as it is about safety or the incident. What does that mean? Taking a common definition of "marketing" to be "expressing the value of a product to potential customers," any article that is about safety or about a recent product incident is also marketing. It sounds like you're using "marketing" as an ill-defined term that basically just means "something bad about the way a company publishes information."

sologoub 13y ago
"Bad" is subjective, when I personally think Marketing, I mean putting a spin on things and presenting it in a more favorable light for the company. This is not a dry facts page, but a public relations communication that is intended to sell you on the fact that Tesla Model S is a safe vehicle. Nothing wrong with that and nothing "bad" as you seemed to imply.
- baddox 13y ago
  But all of the claimed facts are either true or false, right?
  - sologoub 13y ago
    Take a look at this statement: "The nationwide driving statistics make this very clear: there are 150,000 car fires per year according to the National Fire Protection Association, and Americans drive about 3 trillion miles per year according to the Department of Transportation. That equates to 1 vehicle fire for every 20 million miles driven, compared to 1 fire in over 100 million miles for Tesla. This means you are 5 times more likely to experience a fire in a conventional gasoline car than a Tesla!" Facts stated: * 150,000 car fires per year according to the National Fire Protection Association. * Americans drive about 3 trillion miles per year according to the Department of Transportation. * 1 fire in over 100 million miles for Tesla. Sales pitch at the end: "This means you are 5 times more likely to experience a fire in a conventional gasoline car than a Tesla!". The reason I call this a sales pitch or a marketing messaging, is that while the facts technically support this, as pointed out earlier, it's based on a data set of 1 occurrence. Personally, I buy Musk's argument and if I was in the market for a new car, figuring out how to pay for Tesla would actually be at the top of the list for me. This story only re-enforces my own personal opinion that these are great cars.
    - PeterisP 13y ago
      "1 occurence" is misleading, as the miles driven is the actual random event. If you throw a coin 100 million times and 1 time it lands on its side - then you can have a rather reasonable estimate on how rare that possibility is even though you have just 1 occurrence. I.e., it may be that the chance is 0.5 per 100m or 2 per 100m; but it'd be very strange if the actual chance is 10 per 100m.

perbu 13y ago

The reason it is such a big deal is of course that we're standing before a major disruption of the whole industry everybody is curious whether or not this new tech is viable or not.