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A Few Important Concerns From the Facebook App O'Reilly Report

• cstejerean 19y ago
  Interesting point, how do you measure "usage" of a Facebook App? Most of the things I see just take up space on the user profile and display random bits of information (like top friends, ilike, etc). So I'm guessing the number of users are simply the number of people that have the app installed. Is there a good way to measure usage?
  • aston 19y ago
    Facebook provides a count of "daily users," which would be a pretty decent measure of usage.
  • chadboyda 19y ago
    Daily active users is based on "touch points". Touch points are: Canvas Page Views Link Clicks in FBML Mock-Ajax Form Submission Click-to-Play Flash So Facebook requires some kind of daily interaction for a user to be counted.