Thanks for clearing that up, because I assumed that by "lead" you mean a contact who is already interested and primed. Maybe I have been using the word incorrec

Thanks for clearing that up, because I assumed that by "lead" you mean a contact who is already interested and primed. Maybe I have been using the word incorrectly for a long time, but I never thought it just means "potential target who has never heard about my company and won't know what hit them if I called them up". In that case, I see a problem with your product and pricing. You see, if I still have to do the cold calling in-house, you're just offering me email addresses. Those may or may not be mostly from my target demographic, but I don't see how that's worth 2000k a month if I still have to pay sales people to do the actual work on top of that. My suggestion for you would be to either drastically lower your prices and be clearer about what your customers are getting, or - much better - offer them the whole sales workflow in one package.