But by the same token, they are something that is worth keeping up woth the joneses on. so this might be a case where equilibrium farms out the low hanging frui

But by the same token, they are something that is worth keeping up woth the joneses on. so this might be a case where equilibrium farms out the low hanging fruit and the proprietary differentiation is on the harder/rain-maker parts of the list. Just seeing the glass half full, in other wrds.