Customers requested it, actually, even knowing that it'd use more time. It's more useful at the end of the day anyway -- lead data is often not contact informat

Customers requested it, actually, even knowing that it'd use more time. It's more useful at the end of the day anyway -- lead data is often not contact information, but a good body of background information that can be used to determine if someone's a good fit for a particular product or service.