What I've told my kids is if they are being bullied get help from their friends -- not to fight back, but to help remove them from the situation. This is a diff

What I've told my kids is if they are being bullied get help from their friends -- not to fight back, but to help remove them from the situation. This is a difficult concept for them to grasp but I've been fortunate that my older son is friends with the bully victim so he's seen how this can work. What I suggested, and what he has done, is when the bully was picking on his friend to immediately go to his friend and get him out of there. He calls him over from a distance, or tells him he needs his help some where else. This is pre-planned with his friend so it occurs quickly and naturally. And you know what: It worked. The bully moved on to someone he could get a reaction from. Its hard to tell from the article but it sounds like the model to follow is this kind of approach.