Thanks for that useful comment -- much appreciated! We might benefit from introducing some specialized vertical pages, and we'll provide some more color on who

Thanks for that useful comment -- much appreciated! We might benefit from introducing some specialized vertical pages, and we'll provide some more color on who's doing the research work. The part of the process that's masked is research and strategizing around likely customer sources, which varies significantly per business category. Users might definitely prefer to pay per lead, but that's much harder for us to model from a cost perspective – some users might be easy to target, others might be harder, and some might be impossible to uncover at all.