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IMO the content on the site does not reflect it to be 'user acquisition as a service.' Value Prop - I think the site/service is very generic and might need som
by gsharma 13y ago
IMO the content on the site does not reflect it to be 'user acquisition as a service.'
Value Prop - I think the site/service is very generic and might need some specific niche. A lead for a plumber is very different than a consulting company or an airplane selling company. The site makes it look like I can plugin ANY type of B2B business and start getting leads.
Pricing - If I am a local roofer and paying $800 to leadgeni.us I'd pay for a specific number of leads rather than 20 hours of research. Further, the site doesn't tell me who will research for the deals. Are these interns, experts in my field or people who have minimum of 3 years experience in deal finding?
- anandkulkarni 13y agoThanks for that useful comment -- much appreciated! We might benefit from introducing some specialized vertical pages, and we'll provide some more color on who's doing the research work. The part of the process that's masked is research and strategizing around likely customer sources, which varies significantly per business category. Users might definitely prefer to pay per lead, but that's much harder for us to model from a cost perspective – some users might be easy to target, others might be harder, and some might be impossible to uncover at all.