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I love this. So I guess the one thing I would ask is if you guys would be interested in doing a % of sales deal, for startups that can't afford those high fees

I love this. So I guess the one thing I would ask is if you guys would be interested in doing a % of sales deal, for startups that can't afford those high fees. I would think that you could make even more than what you charge on a % basis - if you are confident in the leads you produce. Just a thought. I would take you up on that offer if you had that - for sure.

ovoxo 13y ago
Although this sounds like a decent idea, the challenge with it is that you're assuming a couple of things: 1) The start-up acquiring the lead list has the ability to progress the deals to closure. 2) The start-up acquiring the lead list is able to appropriately break-down their revenue in an easily audit-able/non-modifiable manner to demonstrate which $ came from the acquired lead list(s). This type of thing may be an option for these guys going forward (once they figure out the kinks), but I think they're doing the right thing right now by charging up-front.
- prayag 13y ago
  Excellent points: >1) The start-up acquiring the lead list has the ability to progress the deals to closure. We help start-ups figure out a process for doing sales. Most start-ups have some idea of how they want to do their sales and we fine tune the process with them. >2) The start-up acquiring the lead list is able to appropriately break-down their revenue in an easily audit-able/non-modifiable manner to demonstrate which $ came from the acquired lead list(s). We also provide monthly reporting on the response rates and so on and it helps the start-ups to understand what their ROI on the process is. In general, the money we are charging is small enough that its always ROI positive.
  - ovoxo 13y ago
    Hey Prayag, Wasn't implying that your service doesn't provide benefits. I actually believe the exact opposite to be true. What I'm saying is that it doesn't make sense for you guys to do a revenue split based on how many of the leads closed since you would then be 100% reliant on the lead list purchaser's ability to close the deals (and track each dollar received from the leads).

ovoxo 13y ago

Although this sounds like a decent idea, the challenge with it is that you're assuming a couple of things: 1) The start-up acquiring the lead list has the ability to progress the deals to closure. 2) The start-up acquiring the lead list is able to appropriately break-down their revenue in an easily audit-able/non-modifiable manner to demonstrate which $ came from the acquired lead list(s). This type of thing may be an option for these guys going forward (once they figure out the kinks), but I think they're doing the right thing right now by charging up-front.

prayag 13y ago
Excellent points: >1) The start-up acquiring the lead list has the ability to progress the deals to closure. We help start-ups figure out a process for doing sales. Most start-ups have some idea of how they want to do their sales and we fine tune the process with them. >2) The start-up acquiring the lead list is able to appropriately break-down their revenue in an easily audit-able/non-modifiable manner to demonstrate which $ came from the acquired lead list(s). We also provide monthly reporting on the response rates and so on and it helps the start-ups to understand what their ROI on the process is. In general, the money we are charging is small enough that its always ROI positive.
- ovoxo 13y ago
  Hey Prayag, Wasn't implying that your service doesn't provide benefits. I actually believe the exact opposite to be true. What I'm saying is that it doesn't make sense for you guys to do a revenue split based on how many of the leads closed since you would then be 100% reliant on the lead list purchaser's ability to close the deals (and track each dollar received from the leads).