It was just a matter of time before they started putting ads into the stream, so I can't really say I'm disappointed. But when they talk about making ads seem "

It was just a matter of time before they started putting ads into the stream, so I can't really say I'm disappointed. But when they talk about making ads seem "natural" to the Instagram feed, it reminds me of debate over the ethical implications that come with blurring the lines between advertising and content.