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Word count for "sorry" or "apologize" in that article: 0. That is PR jiu-jitsu. Make everyone feel good, make yourself look good and don't even use the word "

Word count for "sorry" or "apologize" in that article: 0. That is PR jiu-jitsu. Make everyone feel good, make yourself look good and don't even use the word "sorry". Of course, it helps that you were "in the right" to begin with, but deftly handled, nevertheless...

saraid216 13y ago
Hm. Now that I think about it, both of those words are actually really bad for being used in a sincere apology. The salient points of an apology are (1) "I own this action, and this action was wrong and I understand why" and (2) "These are my actions in response and in recompense". Neither of those call for saying, "I'm sorry" or "I apologize" and saying either seems to detract a bit. I could be wrong? It's interesting to think about.
gmisra 13y ago
What behavior should he be apologizing for, in your opinion?
- PeterWhittaker 13y ago
  This. He bought shirts - and gift certificates, etc. - with his money because they didn't have any other way to thank people. He also wrote thank you notes. Very old school. My grandmother would be proud. T-shirt-gaters need to lighten the heck up.
  - devindotcom 13y ago
    This is one of those situations where, since you're responding to a question, the "This." format of answer makes your comment unclear. Just FYI - it sounds like you're listing the things he should be apologizing for (although that's not the case given context, obviously).
- masklinn 13y ago
  None, hence > it helps that you were "in the right" to begin with
- dhimes 13y ago
  Thank you. I don't see anything wrong with what he did.
pbreit 13y ago
"Sorry" doesn't really seem appropriate in this case. He sent out swag that some people thought was too little.
daigoba66 13y ago
"I'm sorry" I guess is supposed to indicate sympathy. You don't need to sympathize to apologize.
- tempestn 13y ago
  "I'm sorry" is commonly used both to express sympathy and to apologize.
deleted 13y ago
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saraid216 13y ago

Hm. Now that I think about it, both of those words are actually really bad for being used in a sincere apology. The salient points of an apology are (1) "I own this action, and this action was wrong and I understand why" and (2) "These are my actions in response and in recompense". Neither of those call for saying, "I'm sorry" or "I apologize" and saying either seems to detract a bit. I could be wrong? It's interesting to think about.

gmisra 13y ago

What behavior should he be apologizing for, in your opinion?

PeterWhittaker 13y ago
This. He bought shirts - and gift certificates, etc. - with his money because they didn't have any other way to thank people. He also wrote thank you notes. Very old school. My grandmother would be proud. T-shirt-gaters need to lighten the heck up.
- devindotcom 13y ago
  This is one of those situations where, since you're responding to a question, the "This." format of answer makes your comment unclear. Just FYI - it sounds like you're listing the things he should be apologizing for (although that's not the case given context, obviously).
masklinn 13y ago
None, hence > it helps that you were "in the right" to begin with
dhimes 13y ago
Thank you. I don't see anything wrong with what he did.

pbreit 13y ago

"Sorry" doesn't really seem appropriate in this case. He sent out swag that some people thought was too little.

daigoba66 13y ago

"I'm sorry" I guess is supposed to indicate sympathy. You don't need to sympathize to apologize.

tempestn 13y ago
"I'm sorry" is commonly used both to express sympathy and to apologize.

deleted 13y ago

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