This seems like a good opportunity as the process of researching and buying a car can be so onerous. I recently helped a non-car savvy friend with his purchase

This seems like a good opportunity as the process of researching and buying a car can be so onerous. I recently helped a non-car savvy friend with his purchase of a Mazda3 and he was overwhelmed by the choices and the process of shopping for a car. Feature research was a primary interest with pricing next. Feature research will be huge, same with pricing info. If only features weren't grouped into packages and if car pricing wasn't so murky.