I think "Read it later" was too good of a brand. And because of how it is worded, it doesn't sound like a brand at all. I believe it has much less cognitive ov

I think "Read it later" was too good of a brand. And because of how it is worded, it doesn't sound like a brand at all. I believe it has much less cognitive overload than "pocket". Edit: to add, I see many of the most well-remembered services tend to become verbs at one point or another. So a verb, like "read it later", will probably be more easily successful among all the noun brands which are usually favored.