No one is mentioning the elephant in the room, which is that with declining online ad revenue, and now that sites have just about reached the limit of how much

No one is mentioning the elephant in the room, which is that with declining online ad revenue, and now that sites have just about reached the limit of how much advertising they can put on a page layout, they have resorted to "Subscribe to my newsletter" popups, and the one that irks me almost as much, the unmoving bars at the top and bottom of the page to try to keep the user on the site, by providing ever-present links. (Damn you google news,mail,blogger,etc!) The things jwz is complaining about aren't just a problem for tablet browsing, they are a problem for all browser types.