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I use Pocket too and I find it amusing that almost every time someone refers to it, they say "Pocket (previously Read It Later)" or some variant thereof. Does
by arjie 13y ago
I use Pocket too and I find it amusing that almost every time someone refers to it, they say "Pocket (previously Read It Later)" or some variant thereof.
Does rebranding ever go fully successfully? Maybe it's just too early for Pocket. Also, the fact that they market themselves as "Pocket (Formerly Read It Later)" can't help.
- zenojevski 13y agoI think "Read it later" was too good of a brand. And because of how it is worded, it doesn't sound like a brand at all. I believe it has much less cognitive overload than "pocket". Edit: to add, I see many of the most well-remembered services tend to become verbs at one point or another. So a verb, like "read it later", will probably be more easily successful among all the noun brands which are usually favored.