It is certainly a marketing gimmick to call this a MEMS camera. MEMS here is used just to move the (usual) lens around for focusing the image on the (usual) se

It is certainly a marketing gimmick to call this a MEMS camera. MEMS here is used just to move the (usual) lens around for focusing the image on the (usual) sensor. Agreed that this may bring advantages, but "MEMS camera" may now deceive thousands of people into thinking it to be a fundamentally different type of camera, which it is not. This is no different than LED TVs where the fundamental component that actually synthesizes the pictures is still LCD, just the back-light uses LEDs instead of CFLs.