The title is a little misleading; Just because one Website has a bad Mobile Experience does not mean we have a 'reign of Morons'. There are lots of Websites out

The title is a little misleading; Just because one Website has a bad Mobile Experience does not mean we have a 'reign of Morons'. There are lots of Websites out there that have awesome Mobile Experiences, this just (apparently) is not one of them. But even with this said, I think it's important to note that designing a great Mobile Experience is no easy task. To me, it all starts with the Viewport, which is not necessarily an easy thing to understand. It seems as though the original Use Case for the Viewport was to provide the capability of zooming, presumably to account for Websites that were/are not mobile friendly. Over time, it seems as though the preferred User Experience has shifted to a set (non-zoomable) Experience, which is common with Web Apps. In fact, many of today's common Web Frameworks (example: Bootstrap, jQuery Mobile, etc), set the viewport to a 1.0 scale, and prevent zooming with the max and min scale set to 1.0, and/or an explicit user-scalable=no. So it stands to reason that there are grey areas between the original use case, and how people use it today. This could explain why some of the "Bigger Name" Websites still have Mobile Experiences that require Zooming. But this is still no excuse for the overall User Experience described here, which does not sound good. Just like an App, I believe that Websites (or Website Projects) should have someone dedicated to a User Experience role, which would identify some of the issues raised here, and solve them. When the Advertising in conjunction with the Design makes the Website un-usable, that really is sad.