Is this is just a cloud provider for something similar to a de-coupled CMS, ala Symfony CMF (http://cmf.symfony.com/ http://cmf.symfony.com/) ? The idea is tha

Is this is just a cloud provider for something similar to a de-coupled CMS, ala Symfony CMF (http://cmf.symfony.com/ http://cmf.symfony.com/) ? The idea is that the content is not locked to your CMS, like an old Joomla system where the content and meta-data are hard-coded in the schema. I would be concerned about latency, etc for hosting something like this. There service holds and organizeds the DB storage for you. The advantage would have to come with redundnacy/latency versus rolling your own datastore. If you are doing a NoSQL or JSON type storage that allows an arbitrary format, then you are free to reuse it wherever.