I agree with a lot he said there. But I would like to comment on this: .. it launches the App Store application, presumably trying to get me to go download the

I agree with a lot he said there. But I would like to comment on this: .. it launches the App Store application, presumably trying to get me to go download their custom app. Which is undoubtedly just a wrapper around a WebKit view of this exact same web site, except with more surveillance built in. Actually the app store version of that magazine uses a custom display view that parses a JSON structure that itself is created by a parsing tool for InDesign files. It's the same structure used by a few other well-known published apps and I inherited that project while I worked at a company called ScrollMotion in NYC. The content package for each magazine ends up being around 500MB to 1GB! Mainly insanely large image files. It does usually include some things like games and embedded videos. But the main reason it wasn't web-based was a requirement for offline viewing. Content is pre-cached. Just wanted to add that. It was a very early platform and we went on to create a much better one with an HTML5 content creator that could create much smaller packages, but that one is AFAIK, still a legacy app. It's now under the control of Hearst.