2 ms·
I forget where I read it, but a while back Frito-Lay food scientists were actually able to eliminate the 'gold dust' from Doritos. Focus groups for the new chi
by jmduke 13y ago
I forget where I read it, but a while back Frito-Lay food scientists were actually able to eliminate the 'gold dust' from Doritos. Focus groups for the new chips -- that had the exact same taste and 'biology', just without the dust -- revealed that consumers hated them, because at some level we equate flavor with the dust (and thus lack of dust with lack of flavor.)
- hfsktr 13y agoI remember reading that (probably on imgur). I looked it up but first result wasn't promising: http://wafflesatnoon.com/2013/05/07/doritos-powder-hoax/ http://wafflesatnoon.com/2013/05/07/doritos-powder-hoax/ I can't really dig too much deeper because I am at work but it really seems unlikely that they would pay for a powder that isn't needed.
- robg 13y agoIn my neuroimaging days we found a tight correlation between visual and taste regions, even when we were only asking about one quality and from only word stimuli.
- scotth 13y agoThe article directly contradicts your claim.
- twiceaday 13y agoHow would this not lead to a significant mouth-feel change?