I imagine most web devs don't mind about AdBlock if they run that kind of advert -- I mean, it's a self-selecting filter. The people who are savvy enough to us

I imagine most web devs don't mind about AdBlock if they run that kind of advert -- I mean, it's a self-selecting filter. The people who are savvy enough to use AdBlock (and I'm sorry for my condescension here, I really am) are generally not going to be the people who convert from a YOU MAY HAVE ALREADY WON WEIRD TRICKS advert. Generally. So the point of stuff like this for most web devs should not be ultimately to circumvent AdBlock, or to try to encourage/guilty AdBlocker users into quitting, but to make sure that you don't count AdBlock views as ad views. I'm not saying that's what the article is arguing, but it's the useful information web devs should take from the article in my opinion. And of course running ads which are well-made and unintrusive should absolutely be the goal of any site owner who relies on ads for income.